In 1972, he took on dual roles of Head Coach and Athletic Director until he retired from coaching in 1976 with a record of 144-58-5 in 19 seasons with the University of Arkansas. After his retirement, and concurrent with his Athletic Director role, Broyles served as the primary color commentator for ABC Sports television the week’s only televised college football games alongside the legendary Keith Jackson. Broyles and Jackson went on to win an Emmy for their coverage.