Betsy Broyles Arnold

Founder - CDP, CISM

Daughter of Frank & Barbara Broyles. Co-authored Coach Broyles Playbook for Alzheimer’s Caregivers. 25+ years of experience providing care for Alzheimer’s and dementia caregivers.

Molly Harrell

Executive Director

Granddaughter of Frank & Barbara Broyles. One of the nation’s foremost experts on multi-generational caregiving. 15+ years spearheading the growth of the Broyles Foundation and Broyles Award.

Jeff Grooms

Media Director

Ph.D from the University of Arkansas. 10+ years experience in website design, data management graphics design, and digital communication.

Betsy's Story

When Betsy learned her mother, Barbara Broyles, was diagnosed with Alzheimer’s, she immediately made plans to move with her family from Houston, TX to Fayetteville, AR, to be a primary caregiver alongside her twin sister, Linda. This experience changed her and her family forever.

After her mother passed, Betsy, her sister, and her father, Coach Frank Broyles, were inspired to share the knowledge they gained with others. Combining the latest research with their own experiences as a caregiving daughter and spouse, respectively, they authored Coach Broyles’ Playbook for Alzheimer’s Caregivers. There are more than 1 million books in print and it has been translated into 11 languages.

Over the last 10+ years of this mission, Betsy has devoted her life to helping caregivers. Betsy has traveled all over the United States giving more than 150 speeches to different organizations and appearing on more than 400 TV and radio shows, with a total reach exceeding 30 million households.

As the need to help caregivers continues to grow, Betsy knows her work helps provide a valuable resource to the countless families affected by dementia including Alzheimer’s. Now, Betsy looks to increase the reach and awareness of the foundation with her family by her side.


In 2017, Arkansas Business named Betsy the Nonprofit Executive of the Year.


Betsy has been with the Broyles Foundation since it was founded in 2006.

Molly's Story


Molly has been with the Broyles Foundation for over half a decade.

Jeff's Story

Jeff Grooms received a Ph.D. from the University of Arkansas in 2016, and has been with the Broyles Foundation since 2017. As a volunteer for Arkansas Enterprises for the Developmentally Disabled, Inc. for over a decade, he is acutely aware of the importance of nonprofits that serve communities in need.

At the Foundation, his responsibilities include website management, graphic design and email communications.


Jeff graduated from the University of Arkansas with Summa Cum Laude honors.


Jeff has been with the Broyles Foundation since 2017.

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